What is demand? Demand is the amount of power needed to supply every electrical device running in your home or business at a specific point in time. It is the rate at which you consume electricity. Imagine you want to fill a swimming pool with water. You could fill it in minutes with a fire hose and set a high demand. Or you could fill it in hours with a trickle from a garden hose. In both cases, you get the same amount of water, but how much water you get, how fast, is quite different and that difference incurs costs to your cooperative. You can control your demand by simply spreading your usage throughout the day. Demand isn't about how much energy you use; it is about WHEN the energy is used, and how much is used at one time. You can control your demand by staggering usage of all major appliances. Have your appliances take turns. TIMING IS EVERYTHING!